Digital Optimizer · CRO, AI & Automation · 18+ years of experience
Get more from the traffic you already have.
I'm Robin, an independent Digital Optimizer based in Leeuwarden. As a consultant for CRO, AI and automation I help marketing and leadership teams at scale-ups and larger companies fix their site, funnel, data and internal processes. Usually that means a clear lift in revenue per visitor and hours saved every week, without spending more on media.
Independent Digital Optimizer, sleeves rolled up.
Started in 2007 at Conrexx Technologies. Then Topic Travel, Vakantiehuizen.com and CRO Lead at @Leisure / Belvilla. Independent since 2020 from Leeuwarden as a consultant for CRO, AI and automation, working with clients across the Netherlands and Europe. Those years of execution show in the work: my advice rarely stops at a slide deck, it lands in dashboards, in workflows, in code and ultimately on the revenue line.
CRO, AI and automation, focused on results
From a short audit to a multi-year roadmap. Project, interim or retainer.
Conversion optimisation (CRO)
Your traffic is growing, but conversion lags behind.
Independent CRO advice and a testing programme that starts with data and user research. We prioritise hypotheses, run A/B tests and double down on what works. As a one-off audit or ongoing partnership.
A measurable lift in revenue per visitor, usually visible within a few months.
Web analytics and tracking
You no longer trust the numbers in your dashboards.
A measurement plan built to last. GA4, server-side Google Tag Manager, consent management and clean dashboards in Looker Studio.
One version of the truth you can steer on every day.
AI automation
Your team is losing hours to work a machine could handle.
Practical workflows with OpenAI, Claude, Make and n8n. From content production and lead scoring to internal knowledge agents.
Hours back every week for the work where people actually make the difference.
SEO, GEO and LLM optimisation
More people search through ChatGPT, Perplexity and Google AI Overviews. You're not in those answers.
Technical SEO combined with Generative Engine Optimisation. Schema.org, entity-based content, citeable passages and monitoring of your visibility in LLM answers.
Found and cited, in Google and in the generative search engines.
Training
The field moves faster than your team can keep up with.
In-house training on CRO, AI and automation. No theory marathon, just hands-on work on your own cases.
A team that can carry the work forward, instead of going back to an external for every question.
Digital strategy and sparring
Plenty of ideas, little direction. Or simply no time to lead it all.
I step in as external digital lead or fractional consultant. Roadmap, priorities and execution.
A digital team that knows where it's going and keeps the pace.
What I work with every day
For analytics, experimentation, AI and marketing.
Eighteen years in the field
CRO, web analytics, AI automation and digital strategy for scale-ups, corporates and non-profits.
Owned the international A/B testing programme: six brands, twelve markets and serious gains at funnel level.
The full digital funnel under my care: SEO, SEA, email, CRO and analytics. More than tripled direct bookings.
Performance marketing and site optimisation in the Dutch travel sector.
First steps in SEO, Google Ads and web analytics. The foundation everything else built on.
A selection of my clients
From scale-ups and health insurers to international e-commerce and non-profits.
Questions that come up often
Don't see your question? Send a message and I'll answer personally.
- A Digital Optimizer gets more out of your existing digital channels. Robin Telgenhof combines three disciplines: conversion optimisation (CRO), AI and automation. In practice: better conversion on your site and funnel, cleaner data to steer on, and smarter internal processes through AI and workflow automation. Independent advice, always tied to revenue, margin or time saved.
- All three. CRO and web analytics are the foundation: without clean data and a real testing programme, the rest is guesswork. On top of that I build AI and automation projects with OpenAI, Claude, Make and n8n. Think content and lead workflows, internal knowledge agents, smarter reporting and automating the recurring marketing or operational work.
- Based in Leeuwarden, so being on-site in the north of the Netherlands is straightforward. Beyond that I work with clients across the country and into Europe: remote for execution and weekly cadence, on-site for strategy sessions, workshops and team training. Whether you're in Leeuwarden, Amsterdam or further afield, the approach is the same.
- Mostly scale-ups and larger organisations in the Netherlands and Europe. Past clients include Belvilla, Parkos, Menzis, FBTO, Booqable, NDC Mediagroep and Sageon. The common thread: digitally mature enough to work with data, and big enough that a few percent of extra conversion or a serious automation shows up directly in the numbers.
- Eighteen years in digital. Started in 2007 at Conrexx Technologies, then Topic Travel, Vakantiehuizen.com and CRO Lead at @Leisure / Belvilla. Independent Digital Optimizer and consultant for CRO, AI and automation since 2020. Certified Professional Scrum Master (PSM I) and working daily with GA4, GTM, server-side tracking and LLM tooling.
- SEO targets the classic search results in Google and Bing. GEO (Generative Engine Optimisation) ensures your content gets cited in AI answers from ChatGPT, Perplexity and Google AI Overviews. LLM optimisation goes one step further: structured data, entity-based content and citeable passages that large language models build their answers from. The three reinforce each other.
- First a short intro call of about thirty minutes. Then an audit or strategy session to pinpoint where the biggest gains sit: in conversion, in data or in internal processes. After that you choose between project, interim or retainer. I work both independently and inside your team, with clear weekly updates and direct Slack or WhatsApp access.
- GA4, Google Tag Manager (server-side), Looker Studio, Hotjar and A/B testing tools like VWO and Convert. For AI and automation: OpenAI, Claude, Make and n8n. For SEO and GEO: Ahrefs, Screaming Frog, schema.org and custom monitoring of LLM visibility.
- With CRO, the first learnings typically come within two to four weeks and the first winning tests within two to three months. AI and automation moves faster: an initial working workflow is often live within a few weeks. It depends on traffic volume, speed of decision-making and how clean the current setup is.
- Both. Remote for execution, weekly cadence and tests. On-site for strategy sessions, workshops and team training. For larger engagements I usually join the team one or two days a week. Based in Leeuwarden, easy to reach for clients across the Netherlands and Europe.
- It depends on the scope: a one-off audit, an ongoing retainer or an interim role. Send a message (+31 6 19 19 28 46) or email info@robintelgenhof.com and I'll come back with an indicative price for your situation.
Want to talk?
No commitment, no script.
An open conversation about what you're running into and whether I can help. Call, message or email. I'm based in Leeuwarden and usually reply the same day.